Referrals. Grow. Business.

When you look at all the ways a business can grow, and there are a lot of them, quality referrals lead the way.
Let's look at some of the reasons why that is.

A well thought out referral marketing program puts you in front of the exact prospects you need. When your program is spelled out clearly in terms of your target client and how you will remunerate those who give you the referrals, business growth can be put on auto pilot. Well, as long as you communicate that message to enough people, of course.

Referrals often come from previous clients. If you are not tapping into folks who can speak about the quality of work you have done for them, you are missing out (a quick aside, not a good idea to ask clients who were disappointed with your results for referrals).

Finding business partners who are selling to your ideal customer is a great way to get referrals. Who is upstream or downstream from you in the sales process?

Referrals should be coming from your network. You built it, you nurture it, you give to it, your network should be giving to you too.

Lastly, referrals actually lower the COA (cost of acquisition) for most sales. Strong referral programs that continually produce results actually lower the number of salespeople a company needs (sorry salespeople, if you're good, they can never replace you).

Motorcityconnect.com is ideally suited to help you reach your business goals. You have an attentive audience of almost 1500 business professionals (90% of whom live/work within 45 minutes of you). It really only works though when you tell us how to help you. So to that end, please visit our ASK discussion board and tell us specifically what we can do for you today.

Be Networked-

Terry