NoWhoUR a lesson in authentic branding
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Good day good people.
I wanted to take a moment and share this with you as I believe it will add some value to your marketing efforts this year...
We all know that “people do business with people they know, like and trust.
I wanted to take a moment and share this with you as I believe it will add some value to your marketing efforts this year...
We all know that “people do business with people they know, like and trust.
One way to achieve that faster is to simply be yourself.
Sure, you’re not going to appeal to everyone. But think about it for a minute. Imagine if EVERYONE you were connected to wanted to do business with you tomorrow.
Yes, that sounds amazing in theory. It’s just that in practice it would be impossible for most of us to handle that level of influx.
USE YOUR MARKETING TO DISQUALIFY FOLKS TOO
One of the reasons I LOVE video is it allows prospects to see exactly who they are dealing with. It’s annoying to spend time with folks who aren’t our ideal customer. When you market authentically, your ideal clients will resonate with you. AND your less then ideal clients may be a bit repelled by you.
NoWhoUR Helps You Attract and Repel
Some of the core tenants of NoWhoUR help you tell your story in your own voice. It allows you to use your humor, or lack thereof. It shares both your inspirational and your aspirational side. And most importantly, it shares your truth. Why would you not want to live in your truth?
If this idea appeals to you, check out my Thought Leadership Course Outline. The course starts next Tuesday, January 18 at 10 a.m. NoWhoUR is session 1. It’s going to put you on the right path to build your reputation and status as a thought leader.
As always, do let me know how I may be of service to you.
Be connected-
Terry Bean
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