This Wednesday: Harnessing the Power of Online Social Network Services

This Wednesday: Bringing in Technology and Marketing together for your benefit and entertainment.

Do you ever wonder (I sound like Andy Rooney!) why so many small businesses fail? Well, there are a multiplicity of reasons just as our MCC's own Preston True had mentioned as well (Listen to his 30 Min "Don't Fail" tips) . However, I believe one of these reasons is because small business owners are too slow to move on trends. They think they can keep getting better and better results by doing the same things they've always done. (I believe Einstein said that was the definition of insanity).

I build websites for you that are research based, customized to reflect your vision and make a direct relationship to your potentials.But There are also other social network websites that you should use to harness its power as your internet marketing tool.

The Internet really is like a big net or spider web with billions of connections. Your task is to make sure you have a number of these paths leading back to your website or blog.

First of all I need to let you know that you are already on a social networking site - Motorcity Connect. Our MCC is an example of Social networking site, MySpace is not just for teenagers and Facebook is not just for college students. There are many celebrities, politicians, and business professionals who are leveraging the traffic that these types of sites can bring.

For example, look at the websites of Hillary Clinton, Barack Obama, and John McCain. If you scroll to the bottom of these pages, you'll see that they all have links to their MySpace, Facebook, and YouTube pages as well as some links to other social networking sites such as LinkedIn (which by the way, I also highly recommend). These politician hire the savviest marketing strategists that they can find to orchestrate their campaigns. If they are all using the social networking sites to drive traffic, you can place a sure bet on these strategies as being very effective.

Here are some examples to show you how a business professional might set up their page on MySpace in a way that helps them sell products/services, build their subscriber list, and get people to take action:

Cesar Milan, Dog Whisperer on MySpace features prominent links back to his main website as well as his DVDs and other products.

Barbara Boxer, US Senator on MySpace has a bio on the senator and her policies, as well as links to donate to her campaign, to sign up to volunteer, and to take action on bills and causes that she is promoting.

There is a debate among entrepreneurs, bloggers, and columnists as to whether MySpace and Facebook are worthwhile to businesses that are not trying to reach people 18-28.

In my opinion, it is worth the few hours it takes for you or your assistant to set up or Contact DotSign we can help you as well. These social sites have tons of traffic and they are one more path to lead people to your website.

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Just FYI...

What Is Social Network ?

Social network by it self is defined as nodes (human beings) tied to each otherby one or more interdependency. Example: values, visions, ideas, financial exchange, friends, kinship, dislike, conflict, trade, web links, sexual relations, disease transmission etc.

What Is Online Social Network Service ?

A social network service uses software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others.  [Credit: Definition is  based off of WikiPedia]

Online social networks provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on.

Popular methods now combine many of these, with MySpace and Facebook being the most widely used in North America. Bebo, MySpace, Skyrock Blog, Facebook and Hi5 in parts of Europe; Orkut and Hi5 in South America and Central America and Friendster and Orkut in Asia and the Pacific Islands. CouchSurfing is a new type of social network called hospitality exchange networks.

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