Talk less ....Communicate more
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Seth Godin wrote a recent post about unnecessary words such as "just" and "sort of" and "probably" and "basically". I think people tend to use these words mostly out of insecurity, or by trying to avoid conflict from appearing too harsh, or by trying to appear overtly educated by using extra words, or simply because they sound better.
The ubiquitous "Just do it" slogan rings true with a certain poetic quality. However, to truly reap the essence of Nike's message, while simultaneously cutting 66% of waste, one can transform the slogan to simply this:
"Do."
I think you get the point: Yoda was right all along. (Right Yoda was.)
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Henry Joshua
.DotSign
www.dot-sign.com
"Gateway To Your Web Identity"
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Huh?
Duane
Great topic, Henry - and one I go into in many of my presentations and articles.
True communication is based in clarity. Great writing - or speaking - is lean and muscular, and editing is an important art. Great writers weigh every word, every phrase, every paragraph and point for its value, impact, and propel-ability.
In the 1920s, Ernest Hemingway - the master of "word economy" - was challenged to write a complete story in just six words. He won the challenge, earning $10 for his success.
His story: "For Sale: Baby Shoes. Never Worn."
So I make the same challenge to MCC members across the world: send me your six-word stories. I'll ask a few other MCC heroes to judge with me, and the person with the most profound, impactful, or outrageously funny entry wins ten bucks, a "Hemingway Hero" call-out in my June newsletter, and special recognition right here on Collective X.
Linda Angér, The Write Concept, Inc.
www.TheWriteConcept.com