Top 10 list for better blogging...
Although I am not a full fledged expert yet, I am working on becoming a GOTO source in the blogging world. As such, I have been doing some research on the topic. This seems like very good info for bloggers and would be bloggers in MCC land. This is not my list, but I am sharing it with you.
1. Create content that's easily packaged and reusable for example; Top Ten Lists and How-To's
2. When blogging or micro-blogging provide news or exclusive content that's not available elsewhere
3. Remember Seth Godin's Purple Cow use catchy headlines and out of the ordinary content to draw attention
4. Take advantage of blogging distribution channels and measurement tools such as; FeedBurner, Digg, StumbleUpon, Yahoo Buzz, Friend Feed, Facebook, Techmeme, Del.icio.us, and Aide RSS to ensure maximum distribution
5. Let your fans know when a new post is up, email influencers and key sources cited to let them know you've posted and ALWAYS give credit to other bloggers and use link backs on Twitter, and other micro-blogging applications, whenever appropriate
6. Do offer free advice and incentives like a free informational PDF file or white paper as an incentive to gain new subscribers
7. Guest write on other blogs and offer the opportunity for other bloggers to guest write for you
8. Share opportunities with other bloggers and get involved in the community, posting regular comments on other blogs
9. Meet other bloggers in the ‘real world' to get know each other in person
10. Be passionate about your content and don't shy away from including some of that passion in your blog profile page, the more your readers know about you the more they will connect with your content.
Hope you found this information helpful. Just remember if you do end up using this content in your own blog or micro-blog please follow tip #5 and cite PerkettPRsuasion as the source! :)
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Leah-
Thanks for the tips. How very timely of you.
In speaking with my good friend Charlie Wollborg today he told me I am a "lousy blogger" and cited the fact that I write like I speak. While I think that is a good thing, he reminded me that passion doesn't come across as well in the written word, at least not without a lot of explatives ;-)
He suggested that I should focus on writing better headlines, bolding and using bullets. He also mentioned point # 39 on your list about 4 more times than you did.
I appreciate you sharing this.
Terry
Terry's an excellent speaker. He knows how to grab and hold an audience. He has charisma and presence. He has solid content.
Unfortunately, most of those pluses count for jack online.
Don't kid yourself -- most of your readers aren't reading -- they're skimming. We consume media in a completely different way when we're online.
Offline, video is 30-60 minutes. On YouTube, popular videos average 30 seconds to 2 minutes.
Offline, articles go on for pages in a magazine. Online, blog posts go on for a few paragraphs.
Write for the web. Nuggetize your content. Make it easily digestible. Leave them wanting more.
Thanks for sharing the great video tutorial on RSS Jeremiah. That really breaks it down nicely.
Good point charlie. I skimmed down to your post actually