If You Thought MARKETING = PERSUATION. These 7 triggers are NOT For You.

“Marketing”: Are you thinking of persuasion? Rule # 1: you cannot control your client or manipulate their mind

It’s amazing how many marketers and advertising professionals I come across think that marketing means to sell an idea, a brand, a product or whatever it may be? In fact until today you might have thought the same. pssst..Marketing is NOT the same as advertising, but we'll pick that on another day.

Yes, you want them to buy your service or product but what is more important is to build a relationship where they become your brand advocate. And @ DotSign we strongly value this.

So, how to do this? Let it be tradition, Internet or mobile based -

• First find the heart beat of your brand / company


• Second use the power of your marketer to Fascinate your clients


• Third, understand their tendencies and create an "organic” compelling message that fascinates them. Strike the right chords

… Wow them so that you convert them to be your brand advocates.
I was reading a book called fascinate by Sally Hogshead. Here are 7 triggers or tendencies that that I learnt that will help to relate to your targets.

1. Power Trigger
Communication Technique: You are the expert. Build confidence use and influential decisive voice.

2. Alarm
Communication Technique: Urgency. Take action quickly.

3. Passion trigger
Communication Technique: Address the emotion. Connect with their emotion. Be real.

4. Rebellion
Communication Technique: be a game changer. Surprise them by doing things different.

5. Mystique
Communication Technique: Create curiosity and you take a step back so that people get curious and get closer to you.

6. Prestige
Communication Technique: Build respect and elevate your brand through respect.

7. Trust
Communication Technique: Build trust by binding closer, by being consistent, by being reliable. If you want to b trusted, you need to prove to be better by being reliable.
Now Stop Marketing and start Fascinating!

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