Web Design: What you need to look before you leap ?

Alright, you have realized the power of internet . So, what is next? Here are some points to ponder before you start on your quest to have a website.

Purpose:
You have to clearly identify the purpose of the website.Is the main focus of your web site:
* To provide information?
* To sell your products?
* A hobby site just for fun?
* To provide better service/support to your existing customers?
Etc

Target audience:
Who are your target audience? This is important not just for you but also for the web developer who you hire. A good web site designer will ask you this question. At DotSign we always ask this question because not only the text content but also the look and personality of the website should reflect this.

Text Content:
Two ways to go about it: Hire a creative writing professional or do it your self. The writing material should be effective and not too verbose. In addition to the image that goes on to your website the text should be clear, concise and compelling. On internet people have a very short attention span, so organize the information effectively. Technically people scan and not read. This is an important point that I will write a separate blog on this topic.

Budget:
Website can be build with a budget ranging anywhere from $100 to $20,000+. The question is what fits your pocket and purpose. Purpose meaning, remember that if you are planning to sell your business or have an identity for your business, then it s a MUST and it is worth to invest some dollars. One you don’t want a templated site and two you want a quality site that builds credibility and professionalism to your business.

Web Designer:
Identifying a good website designer can be quite a task. Make sure you are comfortable with the website professional. The web designer should understand your vision and needs clearly. I personally for business I think of a website as a marketing tool and not merely some visual effect or a highly technical application. Also its worth to think in terms of what value you get back as opposed to “Am I getting a cheap service”

Domain Name and Hosting:
Choosing a domain name is very important. This is play a part in a lot areas. When you or your hired professional a domain name, such as www.mybusiness.com consider if
* It is easy to remember?
* It contains key words?
* It reflects your service?
Plan on alternative “plan B” names, because the name that you want is not always available.
Then find a good hosting service. Usually the webs design professional that you hire will be able to help you with domain name registration and hosting.

Maintenance:
Plan on the maintenance and updating part. Having a website built is one step but a continued maintenance and updating the site is important. The website will lose its “stickyness” if its outdated. Discuss the maintanence plan with your website professional.

Visibility:
Ok now that you have an excellent site, but how are people going to find it? Here are some options
* Do it yourself
* Hire a marketing professional
* Make use of Search Engine Optimization (SEO) services and submitting to search engines.
Hiring a professional or opting for a SEO service might seem like a initial cost but it is actually a worth while investment in a longer run. The more people visiting site, the more sale hence more profit!

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Branding | Web Design | Web Software | Web Marketing | Mobile Marketing

Phone: 1.313.799.3263 |1.313.79 WEB ME | http://www.dotsign.com