SEO Facts - Is Your Web Marketer Still Selling You the Metatag Bull ? 5 Reasons to Run Away.

Quick Intro : What are meta tags? Take a look under the surface of a few Websites (view their HTML source in your browser's View>Source option). You will see some this like this .. That’s the meta tags world.

<TITLE>DotSign Website design and Search engine</TITLE>
<META NAME="KEYWORDS" CONTENT="meta tags metatags search engine optimization marketing optimization searching engines seo">
<META NAME="DESCRIPTION"
CONTENT="A beginners' guide to what …

Fact 1: Key Word Quantity Doesn’t Matter
I had emphasized the used of appropriate key words in your web page content but loading the “Keyword tag” in your meta tag doesn’t do much Google ignores this tag. In September 2002 also AltaVista abandoned the keyword meta tag.
Keep the number of repeated keywords to a maximum of three. Use Keywords, which are relevant to your page and target market.

Fact2: Site’s Ranking is NOT dependent on Site’s Title Tag
Out of all the tags, this is definitely the

most important when used correctly. Focus on writing your site’s Title tag for your audience first and the search engines second.
When you write make sure your Title tag would motivate a click through instead of plugging in all the key words you can think of. Consider your site branding and navigation issues (where exactly am I?) as you create your Title tags.
Also note that each search engine has a limit on the number of characters so be concise. 

Fact 3: No You Will Not Be Successful If You Copy Your Competitors Tags
It's not just the number of tags or number of keywords that will make you rank higher in Google or other search engines.
What may work on a competitor's site will not work on you site because each site is still subject to a wide array of other factors including; the URL, link popularity, page content, site structure, keywords & phrases, image alt tags, alongside index factors.
Search engine algorithms notoriously cycle through a variety of changes We have dedicated resources at DotSign to keep a track of this.

Fact 4: A writer with English command alone cannot write a successful Web page content
Search engine optimization calls upon a new range of skills. For one the people who write must be passionate about what they are doing. A certain amount of copywriting flair combined with focused marketing objective is required. Writing tags to entice both discerning humans and search engine spiders is no trivial task.

Fact 5: Google Doesn’t Use the “Description Tag”
“Description Tag” helps but it is not that important. Google generates a page snippet or a 'ransom note' comprising of parts of actual page content. If this not be available, a relevant DMOZ Description (Open Directories) is used. There are instances when Google will make use of a supplied Website Description tag.
There are a lot of search engines that still make use of your Description tag. So again think of attracting your potential client and write that description that draws your visitor to click through.

Essential Tags recommendations from DotSign
• Title tag: 5 - 10 words, including the company name and relevant keywords, 90 characters with spaces (90 cws).
• Description tag: Concise summary of the page, an upper limit of perhaps, 170 characters with spaces (170 cws).
• Keyword tag: An upper limit of 900 characters with spaces - keep it simple and relevant. 10 - 20 Keywords per page (900 cws).

For Free downloads and smart ideas:  http://www.dotsign.com/internetmarketingideas/

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