What is Branding, without "You" in it ?

Let it be that you are an Insurance consultant, real estate agent or an entrepreneur - Did you know that you can accelerate your marketing success by positioning YOU as the brand. This approach is effective even if you have a larger company brand.

A lot of people promise to make a branding / corporate identity, but only concentrate on creating a just visually appealing logo, business card, web site or other collateral like a brochure etc. All of the above is needed but one thing that is forgotten is leveraging the branding with YOU, the clients /owner itself, in it. This approach of ‘YOU" creates a clear distinction of your brand, reinforcing customer loyalty and creating prospect interest.

Benefits of marketing the brand as YOU:
 A personality based branding adds your authentic style, your past experience, your unique skills, and everything that you bring to the table to help your clients.  Your marketing becomes a personal one-on-one conversation with your customers and prospects.

You are positioned as the expert in your industry:
Anyone will want to do business with an expert. Experts not only get more media coverage but also more customers seek YOU. The more well known you are, the more your prospects trust you. Most importantly, People remember you. Becoming an expert is no accident; it is an important part of your marketing strategy.

So how can you do it?  Few tips: You can write a book, publish a blog, begin public speaking, submit articles to your industry publications, offer radio interviews, and send regular press releases to the media.
Have a professional photograph taken as an aspect of your personal brand and use it in yoru marketing material. This is a great investment because you'll have pictures of yourself that you like and the photos will help build credibility.

So let it be DotSign or anyone else who is developing your identity/branding - make sure "you" are in it !

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Henry Joshua
CEO & Founder
.DotSign
www.dot-sign.com
"Gateway To Your Web Identity"
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