"The Customer's Way" a new business novel is now available!!!
A new business novel has hit the web. It is a story based on a frustrated alumni association dealing with low participation from their graduates. The main character of the book takes them on a journey of discovery called "The Customer's Way". The team conducts a study that allows them to identify unmet needs and wants from the "customers" they are committed to serve. This is a classic story of struggle and victory. You will find applications to your business needs.
This is also the first in a series of books and tools being designed to bring the world of Six Sigma to the small business community. The powerful tools that made companies like GE and Motorola very successful are soon to be in the hands of all business owners.
If your business is hurting and you want to learn a powerful method for identifying what your customers truely want to pay for, this is your first step!!!
Ordering information is at www.thecustomersway.eventbrite.com
Dan
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Read this excerpt from "The Customer's Way.":
"David, it seems that very few graduates want to be involved with the college after graduation day. We have tried a variety of activities, but it doesn't seem to make a difference. The board is a good group of intelligent people but, frankly, we are a little stymied; not entirely sure what to do next."
Marty is a very capable consultant and handles issues like this on a regular basis for his clients. It was not so much a question or a plea for help, just venting to a friend. We discussed the situation for a long time while slowly sipping our coffee.
As our conversation continued, I remembered my training with James several years earlier. What had I done with that information he sent me? Why had I not pursued it more aggressively? I felt compelled to help and thought I knew the perfect way.
"Marty, several years ago I was certified in a system called ‘The Customer's Way.' It's an exceptionally powerful process of discovering what customers want to buy. As I recall, I used it a few times before starting my consulting business. I'm sure I still have the materials somewhere and it may help with this situation. I mean, alumni are just customers, right?"
Marty brightened up a bit and thought about it for a few minutes. We discussed the details of how to use the system for half an hour or so. Finally he asked the question.
"Think you would do a study for us?"
Business was slow and money was tight but I wanted to do something to help. "Sure, I would love to help out."
"There's one problem, we can't afford to pay you."
Do you want to know that you are supplying what your customers want to pay for? Do you want to make more money with less effort?
Check out the full version of the book at www.thecustomersway.eventbrite.com