New e-book coming soon
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The rough draft of my e-book "The Customer's Way" is out for editing. Watch for announement of release later this week!!!
It is a story based on a case study I did for a Detroit College Alumni Association that was having trouble getting people involved with the college.
Together we did some research on what the Alumni community wanted from them. It gave them a good view of how they looked from the perspective of the people they were tasked to serve and the changes they are making to bring more into the community.
A very moving tale of struggle and victory with a clear message of how to move a business forward in troubling times.
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The ebook is ready for purchase!!!
Go to www.thecustomersway.eventbrite.com to order
"The Customer's Way" is the story of a group of frustrated college alumni association board members with no idea why alumni were not more involved with the college post graduation. It is a moving tale of struggle and victory with a clear message about moving your business forward in troubling times.
Read this review from business owner, Peggy Ann Kralik:
"This was amazing, Dan - I really liked the easy way it read! I also totally understood the entire process by how you described it. The process of reading it was valuable for me because it taught me how to do something I didn't know before. YOU DID GOOD!!! Congrats!" Peggy Ann Kralik, Owner of Vibrant Health Center
Read an exerpt from the book:
"Marty, the current College Alumni Association president, and I visited over a steaming cup of coffee on a sunny winter day. He started to tell me a little about his struggles with the association. "It seems that very few grads want to be involved with the college after graduation day."
I could hear the stress in his voice and I felt for him. It can be frustrating to not know what to do in a given situation.
He went on to explain, "Frankly, we are stumped. All of the things we are trying never seemed to increase the number of active members."
We discussed the situation for a long time while slowly sipping our coffee. He was aware of what I did but did not really know how I did it. Later in the conversation I explained how using my system, "The Customer's Way", we would be able to identify weaknesses in what their association was doing as it related to the desires of the alumni community. Further, once they understood what the "customer" truly wanted, the board could make some very positive changes with high level college support. Once the changes were made according to what we discovered involvement would naturally increase."
Everyone will find something in the story that will change the vision of their business. It wil make a positive impact on the way they do business and make money. Who knows, you could even turn a business corner and make that leap forward you have wanted for so long?