Top 5 Social Media Marketing Misconceptions & Fall of SMM

1. Social Media is a brand new concept

2. Its Free , is it really ?

3. Effective Traffic or is it just a Traffic Jam?

4. I am Omnipresent  ! So ...?

5. How many friends you have huh ?

1. Social Media is a brand new concept
NO !! Social media has always been there. The old , Online gambling, online gaming, chatting on and on they are all Social media. Technically based of Wikipedia's definition even emails, fax, telegraph are all social media.

Some might say that "two-way communication" is the essence of social media. Not the case. There are blogs that don't allow comments - yet they are very much "social media".

2. Its Free , is it really ?

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Possible Fall of Social Media
If companies and marketers don't understand the core strategy and continue to treat social media as just another variant of advertising/marketing media, then it spells the beginning of the end for social media.

What makes Twitter interesting is not that I can get bombarded with offers from Dunkin' Donuts, but that I can have real conversations with real people thousands of miles away.

Once misguided marketers and brand chieftains start to corrupt Twitter with fake-personas, with brand twittering, and so on, it will become just like blog comment spam. And companies who do not understand social media as authentic human engagement will lose out on the opportunity to empower their people to converse with those consumers.

There lies the beginning of the fall of social media.

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