Seeking your input on charitable relationships

A colleague recently sent me this blurb:  92% of consumers consider it important for corporations to contribute to nonprofits; most think that contributions and corporate volunteerism communicate a company's values and improve morale.

What is it I (we) can do as a nonprofit organization to help enhance your [cause] marketing?

How can a nonprofit make your donation/sponsorship a win-win situation for you, the organization and the population served?

Think outside the box...a press release about the sponsorship is a given! :)