Back to Basics PR

In order to increase business a company must first understand the business they are after. 

P2R Associates, a Detroit-based strategic marketing communications agency, uses a unique approach to help our clients rise above the clutter and get their stories told.  We Evaluate / Engage / Empower our clients, that is we interview the clients executive team, middle managers, sales force and admin assistants and then interview their customers and suppliers, finally we interview the leading industry media.  All to learn what the internal and external image is of that company. 

We then formulate a highly-effective business communications plan WITH the input of the client's management and sales teams.  This Empowers the client to aggressively implement THEIR plan and achieve agreed upon objectives.

This method produces some raised eyebrows and surprises on the client side, but in the end almost always leads to a stronger company with a more thorough understanding of their products, their market and their goals.