Are You Reaching Your Target Clients?

I just sent this blast:

Sorry I didn't send this 10 days ago: Happy Birthday Motor City Connect. You're 9 years old. Almost double digits. Still cute as a newborn ;-)

Upcoming events:

MCC Learn- 5 Steps to Networking Mastery- This Friday, November 13 Royal Oak 8:30-10:45

MCC Learn- RelateVertizing- Reaching Your Target Audience- November 19, Troy 8:30-10:45

MCC Live- Topic: Lessons in Sales from Gittomer guy Jeff Bajorek- 11/24 Royal Oak 11:30-1:00

Are You Reaching Your Target Clients?

You're like me, right? You have way too many e-mails hitting your inbox (heck, I bet more of you won't even see this) messages in your voicemail and posts coming at you through social media. It's a TON. Just SO MUCH of it. All the time. And most of it, doesn't really matter.

What's interesting is even though we may be annoyed by all of these messages, we create our own and send them out in the same fashion. And then we have the nerve to wonder why isn't anyone paying attention?

You want to know why? Because unless your message relates to them in some way, they're never going to notice it. 

We have this thing in our brain called the Reticular Activating System that is effectively the gatekeeper for your attention. It processes BILLIONS of pieces of information every day (like 400,000 per second). The majority of this information NEVER reaches your consciousness. You know what does? Right. Information that relates to you. It could be about a question you had, a problem your trying to solve or something you love: a sports team, food, a kid LOL. Whatever it is, your RAS knows what is important to you. If it's important, you become aware of it. If not, you totally miss it.

On November 19, I'm teaching a class called "RelateVertizing - Reaching Your Target Audience". You may want to click that link to see what it's all about. And if you're interested in my upcoming class on networking, I have a special offer for you on the RelateVertizing page. 

For our businesses to succeed, we have to hit our intended targets. It starts with knowing who they are. Beyond that you have to find them and when you do, you'd better have the right message that dots them between the eyes. If you're looking for assistance on that, check out either class.

If there is anything we can do for you, do not hesitate to ASK.

All my best-

Terry Bean

PS, be sure to check out this cool documentary about "Life Remodeled" that awesome group that is Beautifying Detroit 100's of blocks at a time.