Answering a commercial- Michigan Pride
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Are you familiar with the California "Work" commercial? see it at http://www.youtube.com/watch?v=eSM27eDO69w&feature=related
Every time I see this commercial I cringe. I believe that Michigan is poised at the edge of something big. We have been working hard for 10 years and when this latest recession stops Michigan will break loose. We are lean and mean.
I would like to reshoot a commercial with the same dialogue but use Michigan instead of California. Here is the twist and the sweet spot- we do it with actual working people doing actual work. Because that what Michigan is- A working state!
anyone game?
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I am down - I know the perfect company to shoot said commercial R Squared Productions - They are doing my "infomercial" for The Reality of Realty Tour... Great Point and Great Idea Tracy!
Could it get done with no money? Could we get Granholm in it? think BIG!
Do you have more info to give me- can't seem to find them-
Ron Robinson @ R Squared Radio / Productions
www.rsquaredradio.com
Call
586.709.3976
Email
ron@rsquaredradio.com
Snail mail
R Squared Radio
PO Box 380543
Clinton Township, MI
48038
I am friends with the event coordinator at the Governor's house - I can contact her and see if there is an 'in' there.
Call me at 248-458-7987 if you'd like...
We can do this with our eyes closed. There are lots of people that would kick into this effort and good on you Tracy for coming up with it. Let me know what I can do to assist.
Terry
I guess that I will start by blocking out the commercial. When you say you can do this- which part? I think I should also put together a sell sheet to give us some clout. what do you think?
HiTerry, just finished doing a rough block of the commercial. I have the script and captured still pics for the story board.
I just wanted to clarify my vision for the Michigan Commercial. California is looking for workers by touting it's lifestyle. I want to twist that and have Michigan looking for Companies by touting our people who know how to work- hard.
THey did a twist by using words juxtaposed to "vacationing lifestyle". I want to twist it and do working words and showing working people.
For example, when they say "It's a dirty job" we should have someone who is working and dirty.
Michigan is great because we do go to work every day. Todays global economy is looking for that and businesses who aren't will go under. Michigan is already lean and mean and poised for success.
Well- that's my story and I am sticking to it.
Tracy
Awesome idea, Tracy!
Contact Randy Leipnik at Semper Media Group in Oak Park - for the video production (if you need it) but also because he is very well connected and may be able to pull some things together for you.
Have you considered adding a "Sell Michigan" element? Yes, we want to create jobs for the Michigan workforce, but there is also great opportunity for Michigan companies to take their products/services nationwide and/or international. See Rick Weaver's "Sell Michigan" thread in the General Discussion board.
And please, keep us posted on progress and anything (or anyone) you need!
You may also want to contact Lisa Diggs with The Catalyst Company and Buy Michigan Now. She may have some great ideas/contacts herself.