Pay Per Click Club July ThinkTank

Search Ad Marketing

Date: 7/10/2012

Time: 6:00
PM-9:00 PM

Speaker: Bud Gibson

Location:

Eastern Michigan University -
Livonia

38777 Six Mile Road Suite
410/411

Livonia MI 48152

Websites: We all think that
once we get one up we can sit back and wait for a flood of business to come
rushing through our pages. That never happens. Websites: We all think when
people find ours, they'll love our stuff as much as we do and hang on to every
word written there. That never happens. Websites: We all think that our
visitors come from the same source and follow a logical path. That doesn't
happen, either.

What does happen, exactly?
 

Google Analytics can tell you.
 Any website can and should have Google Analytics installed.  Every
website owner should have at least basic knowledge of how to use this tool and
what all the data means.

P2C2 is pleased to host guest speaker, Bud Gibson. Bud
Gibson is a professor of Computer Information Systems at Eastern Michigan
University's College of Business where he developed the applied program
in search marketing and web analytics. He is currently developing applications
that use the social cloud to enhance university instruction.

At the July P2C2 meeting you will learn:

• How to use Google Analytics to understand your users

• How to run reports that are practical

• How to understand the data mined

• How to make changes to improve a user's experience

• More

Who Should
Attend: Entrepreneurs, business owners and professionals who are
serious about putting pay per click advertising to work for them.  And
baby lovers!

Event Phone:
734-620-8242

Event E-mail: meaghan@searchwithsam.com

Event URL: http://conta.cc/July2012P2C2