Marketing that makes sense!

I totally agree, Rich!

I tell my clients that if they are not realizing a 150% return on their advertising and marketing dollars, they are wasting their money - and you don't get that kind of return with a "do it yourself" marketing piece!

Anyone can create marketing materials by pulling up a template, slapping in some text and clip art, and running off to the local copy shop - just as anyone can grab a  brush and canvas and paint a picture. But the difference between a "DIY" job and one developed by a professional is the difference between a sketch by a four year old and a Picasso! 

Linda Angér - The Write Concept, Inc.

http://www.thewriteconcept.com

Richard,

There is no simple marketing truth.

From experience, marketing is all about testing.

Testing one headlne against another
Testing one offer against another
Testing one call to action against another
Testing one media against another

There is not one marketing expert, guru, agency, consultant who can
guarantee results without testing first.
When they do make big bold claims and promises
ask if the will work on a pay-for-performance basis.

IMHO, there are only two reasons to market
1) to generate leads.
2) to generate an immediate sale.

Warmly,
Sandy Barris - President
Business Marketing Services, Inc.
Author: 97 Marketing Secrets to Make More Money: Your Secret Guide to Growing Your Business Right
10 W. Square Lake Road. Suite 214
Bloomfield Hills, MI 48302
Direct: 248-361-2306
Office: 248-335-8080
Fax: 248-335-8446
e-mail: sjb@97MarketingSecrets.com

http://www.97MarketingSecrets.com/Guide
Click NOW on the URL above, and sign-up and receive FREE report "Your  Secret Guide To Marketing Your Business Right"  - full report worth $47...

Sandy,

It sounds like you are referring to the act of marketing research opposed to actual marketing.

The testing part of marketing is very important, that's why people need professionals like yourself, Linda, Charlie, myself and so many others in this group!

You are so right when you say "There is not one marketing expert, guru, agency, consultant who can guarantee results without testing first."! That's what makes networks like this one such an important part of marketing for so many! Together we make up the knowledge and experience that put people on the right path or paths, "solutions in marketing that make sense" .

Thank you for taking part in this discussion, your insight is a great value to us all!


Richard Brown


Brown Innovative Graphics

2624 Foxgrove Drive

Highland, MI 48356


248.467.1563 Cell


rbrown@egtgo.com

rwbrown32@hotmail.com

Well said, Rich!

I also agree with Sandy, that testing is critical, and that the ultimate intention of marketing is to generate leads and make sales - and to that I add:

a)  building long-term awareness, and

b)  imparting knowledge (not just passing "information")

Make your day magnificent!

- Linda

Don't forget about research either. We have the tools that can identify your target markets that are looking for you online. Google, Yahoo, Msn, ect.
Plus we have the technology that manages your marketing dollar effecively to make your telephone ring. on top of that you get the contact info to build an ongoing database of prospects that are interested in your goods and services. No landfills online, go green, make green.
All the Best, Dave

I agree with you as did I with Sandy Barris, researching your targets and following through with analysis of your results are the key to staying at the front of the pack.

If you don't employ a multi faceted strategy that starts with capturing your targets needs, then presenting the solutions to them in a multitude of ways you will ultimately be unsuccessful at marketing your goods.

It is my belief that you must include several types of media in order to really be successful.

The research tells you which types of media will work best for you and the analysis confirms your success.

Thank you for being a helpful part of this discussion.

Richard Brown


Brown Innovative Graphics

2624 Foxgrove Drive

Highland, MI 48356


248.467.1563 Cell


rbrown@egtgo.com

rwbrown32@hotmail.com

Simply put:  

"advertising that doesn't help you make the sale is just expensive art with your logo on it."  

That was the core idea that Curve Detroit was founded on. That, and ending sentences with prepositions. 

People forget about repetition, too.

Marketers need to think every day like they're using shampoo - rinse, repeat, as it takes 7 (someone told me it's up to 11) impressions to make a sale... and one of the reasons why things like new media work so well.

Marketing from a broader perspective to me is a basic 3 step process :

• Capturing the attention


• Motivating the sale and making it happen


• Give a reason to repeat the sale
  

Jeramiah,  I like the "shampoo" way you said it.  I think its the average contact that it takes is about 6 to 7 times. 

Depending on is your prospect client a reference through some one you mutually know or is it a complete stranger ? The required number of contacts will be less or more.