It's not really what you know or who you know...

I just sent this blast:

In the old days we got paid for what we knew. We had a skill or knowledge set and we used it to make a living. People played to their strength or at the very least to the needs of their community.

In the 70s what you knew became less important. In fact the popular refrain of "its not what you know its who you know" still echoes today. The thought being that knowing the right people can help you get the job, deal or opportunity you seek.

Some people will tell you its not who you know, its who knows you. They're right, but its actually deeper than that.

In today's world its all about how you're known. Does your network immediately think of you when they hear the perfect opportunity for you? What's your reputation in the community? Is your particular area of expertise fully associated with you? Have you ever changed jobs in such a manner that you had to re-educate your network as to how you wish to be known?

Two years ago we would call this your personal brand. There's a lot of backlash going on today that say people can't be brands. I'm not sure if I agree. What I do know for sure is that understanding "How YOU'RE Known" to your network and confirming that it's how you wish to be known is of vital importance.

How are you known?

How do you wish to be known?

MCC+ members will be going through an exercise on this very topic the meeting after next (the next one on 1/30/12 is all about the importance of Mastermind groups).

Upcoming events

Digital Marketing Monday 1/23/12  is a fast paced session that will answer questions you have about digital marketing. It will cover a lot on social media and other digital tools and will take an inside look at local technology advertising firm Buz.fm. This will be a great session that includes lunch and will have plenty of time for Q&A.

MCC Live Royal Oak is Tuesday, 1/24/12 It's time for another Great MCC Live Lunch. This session will look at if you're smart enough for your smart phone...Bring your Droids, Blackberry's and iPhone's and let's share great apps that can help us all achieve more.

MCC Live West Side on 2/14/12 Since it's Valentine's Day we will all be dressed in red and talking about the things we LOVE about Detroit!!!

LA2M- Gonna be near Ann Arbor over lunch on a Wednesday? Be sure to check out the calendar for all of the cool meetings LA2M hosts every Wednesday.

This weekend is the big ice festival in Plymouth as well as the last weekend of the only auto show that matters. Will you be attending either? Have you been? Let us know.

Here's to an enjoyable weekend that recharges you to make next week your best one yet!!!

Be connected-

Terry Bean

be sure to download my 7 page dissertation on THE ASK at http://trybean.com