Domain names for small businesses

Renee -

From a small biz standpoint it makes no difference to me, but I think the perceived credibility of a non-profit is higher with a *.org extension.

Renee,

What you have is a very common question and I have helped my clients related to this topics many times. Perhaps I should write a "Quick Tip" article in marketingideas4business.com.

The most common extension that anyone will think of is the .com which makes it important. Followed by .net and .org. As Linda had mentioned .org matters if you are having an "organization / group" type business.

If you already have a .com then the additional extensions like .biz,.us, .net, .info can be registered to protect your business.

Here is a ranking of domain extensions in my opinion.

1. .Com

2. .Org

3. .Net

4. .Us

5. .Me

6. .Biz

7. .Info

8. .Mobi

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Another way to think about this is based of how your visitors are going to find the site ?

 If you are relying on visitors to type in the name and hit enter and go to your site then .com is definitely the best. You might ask how else will someone go to my site - Well if the site is primarily only for branding (e.g: www.Americafor.us) or if it is used as a redirect from another site (clicking on some other link) then the .com can be compromised.

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I didn't write more on the domain name itself since your question focused on the extensions.

Hope It helped:

Henry Joshua
DotSign, President & Founder

Branding | Web Design | Web Software | Web Marketing | Mobile Marketing
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Phone: 1.313.799.3263 |1.313.79 WEB ME | http://www.dot-sign.com