Refresh Detroit, March 19th - User Experience Discussion (free)

REFRESH DETROIT

WHEN: MARCH 19TH , 6:30 - 8:30

COST: Free!



SPEAKER: Barb Hernandez, User Experience Manager at TechSmith Speaks

"A Case Study for Focusing on the User Experience"



WHERE: Ann Arbor District Library, 343 South Fifth Avenue, Ann Arbor,

Michigan 48104



More information: http://www.refresh-detroit.org



ABSTRACT



What can you do when conversion rate is flat? TechSmith is a trialware

company by nature, so measuring how many people download, try and

actually purchase our software is the best measure of conversion and

success.



We know that the thousands �" dare I say millions of users who own

SnagIt can’t live without it and tell us how it has changed the way

they communicate with people. So what were we missing, why were we not

getting the conversion rate we wanted? Learn about how we focused on

the user experience, what we did, and how the changes impacted the

conversion rate.



WHO WE ARE



We are proud to be a part of Refreshing Cities, the web design

movement promoting the spread of usability, accessibility, and web

standards. With a publishing medium as infant and chaotic as the

internet, the industry can only reach its full potential if we band

together and strive for excellence.



Refresh Detroit aims to create an environment of “learning through

each other” in the Michigan area. What is in the future of Refresh

Detroit? Published documents, conferences, seminars, and workshops. By

promoting web standards, by furthering each other, we can further

ourselves.