Refresh Detroit: The Conversion Story - from clicks to cash

Hey everyone,
This month we are having an exciting Refresh Detroit
meeting. If you do business on the Internet or you're a marketing
professional, then you have to come out and join us! The event is about
how to make the most out of your users and increase conversions. Who
doesn't want that right?

There are very few conversion rate optimization experts in
Michigan, so it is always a great resource when you have the
opportunity to hear their methods in person and get to ask the
questions you want answered when it comes to conversions.

For more details and to RSVP, please check out our event at  Upcoming.org

Discussion Summary

Two customers come to your site, one buys and the other doesn’t,
why? Why aren’t you able to generate more leads from your website? In
this session we will present actionable items to consider on your site,
through The Conversion Framework, in order to see significant increases
in your conversion rates. We will also identify what role personas play
in optimization from a lead gen to an ecommerce business via case
studies.

Background

Ayat Shukairy is co-founder of Invesp Consulting, a landing page optimization company, and co-author of “Landing Page Optimization: The Complete Guide.” Shukairy
focuses deeply on website usability and has led over 30 conversion
optimization projects for companies including ReMAX, HowStuff Works and
Discovery.  Shukairy’s work has helped generated an average 20%
improvement in conversion rates for Invesp’s clients.

Khalid Saleh is co-founder of Invesp Consulting, a landing page optimization company and co-author of, “Landing Page Optimization: The Complete Guide.” 
Saleh has over 12 years of experience in e-commerce architecture,
design and implementation, managing campaigns for companies including
Motorola, AMEX, Levelor, Citrix, WWT, Nabors.  Saleh’s work has helped
generated an average 20% improvement in conversion rates for Invesp’s
clients.

For more details and to RSVP, please check out our event at  Upcoming.org

It should be a great event and I hope to meet more of you from the Motor City Connect group!