60+ Tips on Using LinkedIn effectively

LinkedIn is THEE most important business networking site there is. The challenge is most people think of it like it's one of those late night infomercials...you know "set it and forget it". LinkedIn is like EVERY other networking opportunity there is, for it to succeed it will require some participation on your part.
It is my hope that you will utilize at least a few of these tips that I have drawn up for you so you can understand how this tool will help your business. It's important to note that I joined LinkedIn back in 2004 and currently have over 5,000 connections. I offered my first LinkedIn training class in late 2005 and have conducted over 100 sessions since then.
I am a very open connector because I believe that connections lead to opportunities and opportunities often require new connections. How you use LinkedIn and for what purpose is entirely up to you. I do suggest that you have a plan in place. If you are looking for some ideas, reach out to me, I'm always happy to help.
Without further ado, let's jump into the meat, shall we?
Complete your profile- This is your appearance to the outside world. LinkedIn is a buttoned up business kind of place. Even if you spend the majority of your day in sweatpants and bunny slippers, you certainly don't want to give that impression here.
Add a photo- YOUR picture, not your logo will humanize you. Job seekers don't have to worry about being discriminated about due to age. Most HR professionals search profiles with the photos "turned off".
Create a catchy headline- Use one that helps you stand out from the crowd. Combine who you are with what you do.
Choose your category- LinkedIn provides lots of professional categories from which to choose. Pick the one that best describes you.
Edit your websites to reflect what they are- When entering your 3 websites you have the option to edit them to say more than just "my company", "blog" , etc. Click "other" and write exactly what you want.

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