LA2M: Steps to Email Marketing Success

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11:45am - 1pm EST Wednesday, November 7 2012
Conor O'Neill's (Celtic Room), 318 S Main Street, Ann Arbor 48104
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Submitted by:
Dee on Oct 14, 2012

Steps to Email Marketing Success
Dale Keipert, 3Sixty Interactive

In his talk Dale Keipert will walk through the steps necessary to use email marketing as an integrated tool for your marketing efforts. Topics he will cover include:
- How to strategically plan your email marketing efforts
- How to get real results through segmentation
- How to measure results for ongoing improvement
Dale has been involved within the Online Marketing industry since the mid-1990's working with companies of all sizes to develop online marketing strategies and the tactical elements that bring real world success regardless of the goal.
He has over twenty years of technology experiences ranging from programming to interactive and software strategy and project management. These projects have covered a number of scopes ranging from planning and implementation of a complete Online Business Model to the design and implementation of a series of training workshops used to bring a company's sales force up to speed on the company's technological initiatives and software packages.
Dale is currently a partner in 3Sixty Interactive.

Presentation Level: Beginner

Pre-registration for this event is not necessary, but it is fun to see who is attending so feel free to RSVP on the LA2M LinkedIn Group.


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