LA2M: Touch and Post-Touch Devices

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11:45am - 1pm EDT Wednesday, October 17 2012
Conor O'Neill's (Celtic Room), 318 S Main Street, Ann Arbor 48104
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Submitted by:
Dee on Sep 26, 2012

Touch and Post-Touch Devices
David Linabury, Campbell Ewald

Over 1/2 of the US owns a tablet and more than 1/2 own a smartphone.  That's an undeniably growing trend toward a preference for touch screen devices.  Will everything be touch screen?  How can my company benefit from them? What comes after touch?  Will we ever get those fancy Minority Report interfaces?  Dave Linabury will answer all of these questions and bring with him some touchscreen devices and apps you probably haven't seen before.

Dave Linabury is Director of Interactive at Campbell Ewald. He provides insights and strategic direction for the agency's clients through social media. He is a nationally recognized blogger and is a frequent speaker and panelist at major social media forums.
Dave has been working digitally since 1984 when he bought his first Macintosh. By 1987, he had authored two software programs and by 1994 won his first award for Web site design. Since then he has worked with a variety of companies, including the Los Alamos Nuclear Laboratories, IDEO and Disney. He has won over 40 awards, including a Webby for his personal blog, Davezilla. Dave joined Campbell-Ewald in 2004, leaving the General Motors Innovation Zone - a think tank for advanced technologies.
Dave's background in social media began in 1999 when he became one of the first bloggers at a time when blogs were being referred to as "news filters." In 2000, he began assisting Michel, a developer in France on one of the first PHP-MySQL based blogging applications called B2 Cafélog. In 2004, they turned B2 over to Matt Mullenwegg who renamed it as WordPress. It is now the most commonly used platform for blogging.
In 2005, while Facebook was still an internal hobby at Harvard, Dave and another CE employee invented spidering software to track blogs for Campbell-Ewald. Others joined in as forerunners of CE's Social Media Group to create two major initiatives for Chervolet: The Tahoe Apprentice, a build your own video tool, and HHRya, a mobile video contest. Tahoe Apprentice garnered over 22,000 consumer generated videos, and HHRya fared even better, with 54,000 mobile video entries.
His later projects included NAVYForMomsTM, an online community over 50,000 strong supporting the mothers of our troops. The community has been featured on Oprah, in Wired and in the New York Times. It won the Silver Effie, Gold Echo Award and Best Military Site of 2009.

Presentation Level: Intermediate

Pre-registration for this event is not necessary, but it is fun to see who is attending so feel free to RSVP on the LA2M LinkedIn Group.


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